IBM is moving forward with its plans to promote its cognitive computing platform Watson in Brazil, one of the main target markets for the company. The company expects that by next year, 1 billion people worldwide will have had contact with the platform. In Brazil, a current priority is to educate prospective buyers about how the technology can improve their processes. IBM does not disclose how many local clients are using Watson so far - but it's demonstrating what the platform can do through some of its largest clients, who have been showcasing their recent experiments based on the AI system. Banking giant Bradesco is the first supporter of the technology in Brazil and has been piloting it for about a year.